Christmas can really feel like a month-long cash storm. College occasions, household plans, meals outlets that by no means appear to finish, and the quiet fear about how a lot all the things prices.

However there may be one simple win: yellow sticker procuring. When supermarkets clear inventory, particularly on Christmas Eve and New 12 months’s Eve, the costs drop so quick you may fill your basket for pennies.
The issue is that most individuals don’t know the suitable time to go.
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Yellow stickers comply with patterns, and this 12 months’s timings are clearer than ever due to new analysis shared by VoucherCodes.co.uk, backed up by checks we’ve finished towards every grocery store’s normal routines.
If you need luxurious bits for much less, or just need to lower the worth of Christmas meals, right here’s when to buy and what to look out for.
Learn subsequent: How to save cash on groceries – methods to chop your meals procuring
Why Christmas Eve and New 12 months’s Eve have the largest financial savings
These are the 2 days supermarkets should promote perishable and seasonal meals. Something left on the cabinets when the doorways shut is wasted.
That’s why the strongest reductions usually seem simply earlier than closing time. Meat, cheese, bakery treats, fruit, veg, dips, desserts, occasion meals – all marked down in a last-minute rush.

Skint Dad says:
Consumers shouldn’t really feel awkward about grabbing these offers, as a result of the financial savings can cowl entire meals and assist cease tonnes of meals from being thrown away.

Lidl: reductions land late within the day
Lidl normally marks issues down twice a day, however the deepest cuts seem within the final hour earlier than closing.
For Christmas Eve and New 12 months’s Eve, goal for 5pm, as shops shut at 6pm. Workers usually apply a last spherical of reductions between 4pm and 5pm.
Aldi: pink stickers and as much as 75% off
Aldi reductions arrive in two waves. Morning reductions are respectable, however the largest drops occur late afternoon.
On Christmas Eve and New 12 months’s Eve, go at 5pm to catch the ultimate spherical earlier than shops shut at 6pm.
Crimson stickers could be anyplace within the aisle, not grouped collectively, so scan fastidiously.
Asda: three rounds, with night being the strongest
Asda reduces within the morning, once more at noon, after which within the night.
On Christmas Eve, 6pm is the candy spot, particularly for fruit and veg. It’s commonplace to see costs fall to 10p.
New 12 months’s Eve reductions nonetheless occur, although not fairly as closely as a result of shops reopen on New 12 months’s Day.
M&S: one hour earlier than closing time
M&S retains issues easy. They scale back gadgets roughly one hour earlier than they shut.
Christmas Eve: go at 3pm.
New 12 months’s Eve: go at 6pm.
In the event you flip up within the final half-hour, you might hit the jackpot, however the threat is all the things good has already gone.
Tesco: three waves however give attention to the ultimate one
Tesco reduces at round 10am, 2pm, and 7pm, however Christmas Eve is totally different as a result of many shops shut earlier.
No matter time your retailer shuts, go one hour earlier than closing. The identical goes for New 12 months’s Eve.
Morrisons: two massive possibilities
Morrisons reduces early within the morning, then once more earlier than closing.
On Christmas Eve, shops shut at 5pm, so arrive at 4pm.
On New 12 months’s Eve, shops shut at 7pm, so 6pm is one of the best time.
Sainsbury’s: mid-afternoon and early night
Sainsbury’s normally reduces at 2pm and 6pm.
On Christmas Eve, with shops closing at 7pm, 6pm is your greatest guess.
The identical applies on New 12 months’s Eve, though some Sainsbury’s Locals keep open till 9pm.
What to do with no matter you discover
Yellow sticker procuring helps you stretch your December funds lengthy after Christmas week.
Freeze greater than you assume
Most festive gadgets freeze effectively: meat, bread, arduous cheeses, pastries, desserts, and even some fruit and veg.
Use your bargains immediately
Flip lowered veg into soups or tray bakes. Change your meal plan if mince or rooster drops to pennies.
Ask if extra reductions are coming
Workers usually know what’s about to be stickered once more.
Don’t really feel awkward
There’s nothing embarrassing about saving cash. Half the nation is doing the identical factor quietly.
What normally has the largest drops?
Christmas-themed gadgets are lowered probably the most as a result of they haven’t any worth after the vacations. Look out for:
- Turkeys and turkey crowns
- Get together platters
- Festive bakery treats
- Cheese choices
- Sweets and desserts
- Recent fruit and veg
- Dips and occasion snacks
- Something dated 24–31 December
These are the gadgets that may flip a small funds right into a full fridge.
Last ideas
Yellow sticker procuring isn’t a trick. It’s simply good timing. In the event you can exit on Christmas Eve or New 12 months’s Eve on the proper hour, you possibly can simply save kilos on meals that might normally be out of attain.
And in a 12 months when so many households really feel squeezed, these little wins matter greater than ever.
Saved a number of quid with our suggestions?
If Skint Dad has helped you spend much less or really feel extra in command of your cash, you may help the location with a small contribution.




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